Assessment 2: Assessment (Report)

Assessment 2: Assessment (Report)
Assessment Overview:
For this assessment you are required to research a nominated business topic using Survey Monkey and then write a business report. You will be responsible for presenting your report to the class on a nominated date.
Assignment instructions:
1. You will research target market users of Billabong to determine the demand and preference for their products
2. Draft 10 research questions and sending the survey to participants.
3. Create the survey instrument using Survey Monkey and conduct the research.
4. While waiting for participants to complete the survey, research business report writing formats.
5. Once you have at least 30 responses, write the report in business report format as detailed below.
Assignment requirements:
• You must include a minimum of 5 Journals, which you will refer to in the body of your report and have listed in your end text reference list. Referencing must be in the correct format using the APA format – both in-text and end-text.
• Line spacing of 1.5
• Size 12 Font, Times New Roman or Arial
• Margins of 2.5cm
• Footer with student name and number, unit name and assignment name.
• 2500 words minimum. The word count (not including the reference list) must be shown immediately following the conclusion and before the reference list.
• Submit your assignment to Turnitin. If it is not submitted to Turnitin by the due time you will be penalised by 5% per day (including weekends and public holidays) for 5 days after which time the allocated mark will be 0%.
REPORT MUST INCLUDES ALL THESE POINT BELOW:
o Title Page
o Contents page with page numbers and section numbering
o Footer with identification details – student name, report name, page numbers etc.
o Executive Summary (1/2 to 1 page only) GIVE A SHORT SUMMARY OF THE WHOLE REPORT!
o History and overview of Billabong as an organisation. (Provide a history of Billabong to the present day. The history is mainly related to Billabong’s performance and background. Please provide referencing for your history)
o Introduction
o Methodology
o Results (Findings) PUT 10 PHOTOS IN AND GIVE A SHORT ANALYSIS BELOW EACH QUESTIONS RESULTS (10 questions with circle result chart)
o Discussion/Analysis of results (Discuss why Billabong has had declining sales and profits, Discuss the role the external environment played in Billabongs downfall, Identify Billabong’s core business, Use the BCG Matrix to perform a corporate level strategy review for Billabong)
o Conclusion
o Recommendations
o Referencing
o Appendices
PLEASE READ CAREFULLY ALL THE REQUIREMENT AND FOLLOW THIS INSTRUCTION
For your assignment you will need to do the following:
• Provide a history of Billabong to the present day. The history is mainly related to Billabong’s performance. Please provide referencing for your history. (History and overview of Billabong as an organisation)
• Discuss why Billabong has had declining sales and profits. (Discussion/Analysis of results)
• Discuss the role the external environment played in Billabongs downfall (Discussion/Analysis of results)
• Identify Billabong’s core business. (Discussion/Analysis of results)
• Use the BCG Matrix to perform a corporate level strategy review for Billabong. (Discussion/Analysis of results)
Note: Plagiarism could result in failure of the unit.

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