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Choose a current or past fashion product.

Choose a current or past fashion product. Did you first hear about this product via mass media or social media? Search online to discover in how many ways the product was promoted (possible promotion avenues include web advertising, personal selling, sales promotion, public relations, in-store displays, social media sites, and webpages). List each promotional element and then provide some examples you found. What findings tell you about the retailer's promotional strategy?

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