Skip to main content

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United…

 

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

Describe the product you selected in terms of the four utilities of customer value.

Identify the product’s target market at home and in your stated foreign market.

Indicate the competition of the product category in both home and foreign markets.

Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.

Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.

Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).

Discuss the U.S. and international ethical marketing considerations



Comments

Popular posts from this blog

Apply duty-based ethical theories to contemporary moral issues

Instructions In this research-based assessment, you will be applying a Kantian perspective to a contemporary moral issue. Current contemporary moral issues range from genetic engineering to issues related to the use of torture in wartime. For this assessment you will need to research contemporary moral issues and select one that will be the focus of your paper as you apply the Kantian perspective. Once you select your moral issue, you will need to address the following in a properly formatted research paper. · Explain what duty is according to Kant and how this view differs from other senses of duty. · Describe the relationship between a good will and duty for Kant. · Differentiate the two formulations of the Categorical Imperative. · How do these formulations apply to your selected contemporary moral issue? · Using the foundation of Kant’s moral theory explain how there is a moral duty for your selected contemporary moral issues. · Express your view as a maxim. · How feasible is it to...

1. Good time management for project managers includes initiating contact with key stakeholders only when there is a valid issue to deal with. -True -False

1. Good time management for project managers includes initiating contact with key stakeholders only when there is a valid issue to deal with. -True -False Click here for more on this paper ……. Click here to have a similar A+ quality paper done for you by one of our writers within the set deadline at a discounted 2. A project manager should identify a problem in terms of its alternate solutions so that team members can more easily reach a decision on how to solve the problem. -True -False 3. Networks are mutually beneficial alliances that are generally Click here for more on this paper ……. Click here to have a similar A+ quality paper done for you by one of our writers within the set deadline at a discounted governed by the law of: a Supply-demand b Brooks’s law c Reciprocity d A squeaky wheel e Risk-reward Click here for more on this paper ……. Click here to have a similar A+ quality paper done for you by one of our writers within the set deadline at a discounted 4...

How did life in the British colonies contribute to creating a unique American identity?

How did life in the British colonies contribute to creating a unique American identity? How do you see that identity manifested in modern American society? 200 to 300 words Click here for more on this paper ……. Click here to have a similar A+ quality paper done for you by one of our writers within the set deadline at a discounted Assignment status :  Solved by our Writing Team at EssayCabinet.com. MAKE YOUR ORDER