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Issues in global business& strategic concept. The brand is BMW

For the final module assignment students will develop and build your own global business issues “case study”. This is an individual final project that will allow you to demonstrate their attainment of the learning outcomes of the module, through the application of the concepts and techniques learnt.

The purpose of the case study is to apply the concepts and techniques of the module to the analysis of real-world situations and/or problems. You will be required to act as a business consultant and prepare a report analysing a modern day scenario (case study).

Which requires you to utilise appropriate models and techniques, from the whole module content, advising on strategic intervention and its impact on the global environment and to carry out an original development of a global issue of business choice that integrates views of economics, strategy, marketing, project management, human resource management and entrepreneurship, the case study should draw upon analysing global business change rather than summarise or rehash existing work or ideas. You are encouraged to use situations, evidence and data from their own experience where possible.

The case study should be a piece of work that provides specific strategies and tactics in the expansion of business in a global market place, considering production, and resource utilisation in order to enhance the value of the chosen subject of the case study. The strategies and tactics are to be supported with theories covered in the module.

For your case study CW2 you are to develop a case study on a MNC, of your choice, all you have to do though before you can start your case study is to inform me of your chosen MNC you wish to build your case study around, without confirmation of your MNC as being acceptable you can not submit your case study.

The Case Study should follow the given outline:

Case study executive summary;
Introduction (describe the case study);
Background to case study, set scene;
Methodology of analysis;
Description of issues and problems;
Solution;
Evaluation;
Degree of consultancy;
Contributions to global business;
Conclusion and recommendations.

The case study should also include a section on how and where you obtained the information sources as well as the methodology used to perform any analysis. The case study should be 3,500words.
With the paper i need referencing of at least few sources and it has to be done with harvard referencing system



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