Skip to main content

Case analysis Facebook in 2011

All students are required to submit this assessment via the MNG00716 SCU Blackboard learning site. Hard copy and email submissions will not be accepted and late submission penalties will apply to assignments that are not submitted on time via the specified Blackboard site.

The following questions are all based on the case study ‘Facebook in 2011’, from the Stanford Graduate School of Business. The link to this case study was provided to all students and all students were advised to access and read this case in detail prior to the exam. The Link was:
https://stanford.io/2GDYh1T
This is an open book assignment. While specific topics are referred to in the questions below, there is an expectation that you will draw upon any relevant material from other topics to answer and expand upon questions.
There are three questions associated with this assessment. Answer ALL three questions.

 Question 1 (10 marks): Peter Drucker, a leading scholar in the fields of entrepreneurship and marketing, is cited in your Study Guide numerous times. When speaking of entrepreneurship, Drucker once stated: ‘Most of what you hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with genes. It’s a discipline and like any discipline it can be learnt’.
What evidence exists in the ‘Facebook in 2011’ case study that supports and/or refutes this statement? Ensure your argument(s) are developed through direct reference to concepts, tools and techniques evident in both the unit material, but also other relevant sources (such as academic journals etc).
1 A case of the Facebook case can be found on the MNG00716 SCU Blackboard learning site (see Assessment Details).
Question 2 on the following page
 Question 2 (10 marks): In Module 1B of the Study Guide (pg. 14), four (4) types of innovation were noted.
a) Please provide a definition of each of these four types of innovation (4 marks).
b) Identify which of these types of innovation are evident in the ‘Facebook in 2011’ case study and specify
examples demonstrating that they are evident (6 marks).
 Question 3 (10 marks): The role of planning (within the firm) has been discussed at length in this unit ie.
Module 1C first considered aspects of entrepreneurial planning, with Module 2C exploring how marketing
planning gives direction to both corporate planning and to marketing management. With reference to the
‘Facebook in 2011’ case study:

a) Identify instances that demonstrate that planning was used as part of the development of the Facebook
business (from either an entrepreneurial or marketing planning sense…or both!) (5 marks)
b) Critique2 the effectiveness of the evident planning practices using three (3) examples from the case. The
examples can suggest that planning was effective or ineffective (5 marks)
 Academic contribution (10 marks):
Your paper is to be written in an academic format, observing referencing, structure and format, along with
the ability to express yourself clearly, succinctly and without errors. Marks will be awarded for this aspect of
the paper also.
Any articles you have found on the Internet or elsewhere need to be fully referenced. Furthermore, sites like
scribd.com or ivyessays.com (or similar sites) SHOULD NOT be used as academic sources. Same for
Wikipedia. Wikipedia is not a trusted source, and should not be used in your paper. Where cases of
plagiarism are found, students will be dealt with harshly. All students will be required to submit their
assessments via the MNG00716 SCU Blackboard learning site, utilising a Turnitin assignment link. Students
will be able to amend and resubmit their assessment following a Turnitin review (ie. multiple submissions
are allowed up until the due date, which will be 11.59pm on Friday 9th May). It is important to note that it
may take up to 24 hours for additional Originality Reports to be made accessible for your review…so don’t
leave it till the last minute!
A detailed marking rubric (ie. marking criteria) will be made available on the MNG00716 Blackboard site (see
Assessment Details).
2 Your marker recognises that your critique may be superficial at times, given the limitations of information inherent in the
case study.



Comments

Post a Comment

Popular posts from this blog

Netanel (1996) talks about the NIEP theory approach to copyright and the democratic paradigm. Explain the difference between these in your own words. Lessig (2008) talks about read-only (RO) and read/write (RW) culture. How can copyright facilitate both of these?

chapter one Introduction A ‘‘Largely Ignored Paradox’’ The u.s. supreme court has famously labeled copyright ‘‘the engine of free expression.’’1 Copyright law, the Court tells us, provides a vital economic incentive for the creation and distribution of much of the literature, commentary, music, art, and film that makes up our public discourse. Yet copyright also burdens speech. We often copy or build upon another’s words, images, or music to convey our own ideas effectively. We cannot do that if a copyright holder withholds permission or insists upon a license fee that is beyond our means. And copyright does not extend merely to literal copying. It can also prevent parodying, remolding, critically dissecting, or incorporating portions of existing expression into a new, independently created work. Consider The Wind Done Gone, a recent, best-selling novel by African American writer Alice Randall. Randall’s novel revisits the setting and characters of Margaret Mitchell’s classic Civil War
Post a Comment
Read more

Explain why HAMILTON is considered “a cultural monument?”

  Module 7: Theatre Now: Steps Toward Diversity Chapter Questions Read Chapter 9 “Musicals of the Twenty-First Century” (pages 244 to 246) and Chapter 10 (pages 247 to 260) in your textbook. Choose only 5 of these questions to answer. Write your answers in your own words; if you choose to quote from the textbook, remember to identify the source. Question # Chapter Questions 1 9 Explain how Broadway musicals have changed in the 21st century. 2 9 Explain why HAMILTON is considered “a cultural monument?” 3 10 Identify the current focus/topics of the American theatre’s social awareness. 4 10 Give an example of how current theatre is addressing inequality in each of these areas: (a) gender and sexuality (b) racism (c) access to theatre for people with disabilities 5 10 How has theatre moved from its pre-1960s attitude that plays must not be open about the Love that dare not speak its name? [This expression was first used by Lord Alfred Douglas in his 1894 poem, “Two Loves” written in refere
Post a Comment
Read more

CBS Undercover Boss website

  Go to the CBS   Undercover Boss   website and search for a full episode of the show. Imagine you are the CEO of the company in the selected episode.  please do this with 2 pages Provide a detailed comparison of two job positions from the episode. Perform a job analysis of each position. Provide a clear, detailed description of your method of collecting the information for the job analysis. Examples include one-on-one, interview, or survey. Create a detailed job description from the two positions you analyzed. Provide clear, conclusive rationale for why the job analyses and job descriptions comply with state and federal regulations. Support your propositions, assertions, arguments, or conclusions with at least three credible, relevant, and appropriate sources synthesized in a coherent analysis. Cite each source on your source list at least once within your assignment. For help with research, writing, and citation, access the  library  or review  library guides . Write clearly and conc
Post a Comment
Read more