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Audi CarScoops

Three questions:

 

  1. Please review the following CarScoops webpage (http://www.carscoops.com/2009/01/video-new-audi-s4-commercial-with-skier.html) and view the associated video regarding an ad campaign that Audi used in 2009. The commercial was never shown in the U.S., but was designed for the European market. Answer the following questions:

What is the key idea/concept the commercial is trying to communicate?

What is the brand image for Audi that the commercial is focused on demonstrating?

How would you rate the effectiveness of the commercial in communicating and supporting the       desirable brand image?

Why do you think was this commercial more relevant for the European market? Could it have

been effective in the U.S.?

 

  1. What do you believe is (a) the BEST and (b) the WORST CLIO Award TV advertisement in the past two years? Citing concepts and terms from the textbook readings, why do you believe this is so? Based on the research of two (2) CLIO Award winning print advertisements in the past two years, what was it that made these successful, according to your sources?
  2. How does Apple Computer, Inc. distribute its products? Examine the entire supply chain. Follow the Cisco example in the vignette. Be sure to cover all the relevant elements. Additionally, how do pricing considerations influence the management of Apple’s supply chain?


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