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1. In current market conditions, companies need to gain and then maintain a competitive edge over their competitors. They do this by employing a compelling and

1. In current market conditions, companies need to gain and then maintain a competitive edge over their competitors.

 
 

They do this by employing a compelling and dynamic strategic management process to create a strategy that helps them achieve their goals before one of their competitors does. What factors make up this process? How important is it to change, and what criteria determine the changes in a strategic management plan?

 
 

2. Differentiate between I/O and Resource-Based models of Above-Average Returns. Which is a more successful model? Which model will you use to help shape your strategic management plan and why?

3. Describe the twenty-first century competitive landscape and the various challenges it brings to businesses. Why will a traditional mindset not lead a company to strategic competitiveness and what values must managers adopt to overcome these challenges?

 
 


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